OUR RESPONSIBILITIES: Tyre Safety

In support of the Malaysian government’s efforts to reduce road fatalities, Bridgestone Malaysia has over the years, embarked on the role of a caring corporate citizen. Bridgestone Malaysia with the cooperation of Automobile Association of Malaysia (AAM), an affiliated member of FIA Foundation, and the Road Safety Council, organized a nationwide road safety campaign themed “Think Before You Drive”. The initiative was part of Bridgestone’s collaborative global road safety campaign with FIA Foundation.

Since October 2006, Bridgestone Malaysia has been actively promoting the campaign which included roadshows and safety check pit stops in Johor Bahru, Ipoh, Penang, Kuala Lumpur and Sabah. As a move to ensure a safer journey for the public during festive season, Bridgestone Malaysia collaborated with AAM to conduct free vehicle and tyre safety checks at roadshows and major highways such as KESAS Highway and was also made available at all Bridgestone PRO Shops and Bridgestone AutoCare & Tyre centres throughout the year. For media campaign comprising a series of TV capsules, radio ads and print ads was launched in support of the “Think Before You Drive” campaign.