Monday, 01 November 2010 08:00
PETALING JAYA, 20 November 2010: Bridgestone - the world’s largest in its industry - produces high-quality tyres and rubber products for customers around the globe. On the local front, in commemoration with the 10th anniversary of Bridgestone Tyre Sales (M) Sdn Bhd, the company has taken a series of green initiatives as part of its Corporate Social Responsibility to promote environmental conservation.
Bridgestone considers the environment to be an integral and important part of all its business activities as it works towards a sustainable society. As such, the company is committed to helping its customers conserve natural resources through continual improvement of products and services, as well as carrying out community activities dedicated to environmental and social improvements.
As a start, Bridgestone together with the Global Environment Centre (GEC), a non-profit organization committed to environmental preservation, has organized an Earth Charity Drive early this year. Apart from educating local communities about environmental-friendly motoring through its campaign “Make Cars Green”, the charity drive has successfully raised a handsome amount of RM110,820 which was later contributed to GEC for its re-habilitation projects.
With the recent launch of the new eco-friendly tyre, Ecopia EP100A, Bridgestone Tyre Sales (M) Sdn Bhd plans to re-affirm its commitment to the environment through the “One Tyre, One Good Deed” campaign. During the campaign, Bridgestone will contribute RM1 towards a tree planting initiative for every Ecopia, Turanza and B-Series tyre sold. The proceeds will facilitate the rehabilitation efforts by GEC at selected forest reserves.
One such area is the North Selangor Peat Swamp Forest, the largest remaining peat swamp forest in Selangor. Over 1,000ha of the forest reserve has been drained and burned for agriculture activities, causing serious environmental hazards such as haze and greenhouse gases. The proceeds from “One Tyre, One Good Deed” will facilitate GEC to rehabilitate this area through improved water management, fire prevention, replanting of seedlings, capacity building, raising public awareness and reforestation exercises to restore biodiversity of the forest. By the end of the 3-year rehabilitation project, 20ha of the forest is expected to have recovered with at least 500 trees per ha growing. This will be one of Bridgestone’s long term eco-drive campaigns in pursuit of a sustainable environment for the present and future generations.
Ecopia EP100A is Bridgestone’s answer to the call for an eco-friendly tyre that saves fuel, delivers excellent performance that doesn’t take a toll on the environment. Tyres that combine outstanding safety characteristics with high fuel efficiency has traditionally involved a performance trade-off. This is not the case with Ecopia EP100A tyre. Launched locally in October this year, Ecopia EP100A is developed with Bridgestone’s advanced ECOPIA silica compound. Coupled with new features such as its innovative design and rib-linked blocks, the new model not only reduces rolling resistance to the minimum but it also raises greater braking performance, even in wet driving conditions. As a result, Ecopia EP100A offers 3.1%* better fuel efficiency, enabling car owners to cut carbon emissions, reduce their environmental footprint and enjoy more savings in the long run.
Ecopia EP100A comes in introductory sizes from 15 to17 inch, available at an affordable retail price ranging from RM220 to RM510. For more information on Bridgestone’s environmental initiatives, visit www.bridgestonetyre.com.my
*Source: Japan Automobile Transport Technology Association. Result of fuel consumption comparison between ECOPIA EP100A and B250 under same conditions. Results may vary depending on car model, tyre size and driving style.
Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tyres and other rubber products. While tyre contributes significantly to Bridgestone Group’s sales worldwide, Bridgestone also manufactures industrial rubber and chemical products, sporting goods, and other diversified products.
Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. is an affiliate of Bridgestone Corporation. The company was set up in April 2000 with the aim of providing exceptional customer service and to introduce quality products for the benefit of Malaysian consumers. The company offers a wide range of tyres, tubes and flaps for passenger cars, 4X4s, light trucks, trucks & buses as well as industrial & agricultural vehicles and machinery.
Global Environment Centre was established in 1998 to work on environmental issues of global importance. The centre is registered in Malaysia as a non-profit organization. GEC works regionally and internationally both directly and through many partners. GEC supports information exchange and capacity building as well as undertakes strategic projects particularly in developing countries. GEC's mission is to support the protection of the environment and sustainable use of natural resources to meet local, regional and global needs through strategic partnerships with like-minded organizations/agencies/body and communities.
Ms. Alice Chong / Tammy Yap
Tel.: 03-5621 0270
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