Press Release

ECOPIA EP300: For Eco-Conscious Drivers Who Want It All

New eco-tyre features improved fuel efficiency, superior wet grip and extended wear life

Want-it-all

8th June, Malaysia – With over 20 years of experience in developing state of the art technologies and technical know-how to design high performing eco oriented products, Bridgestone is proud to unveil the new Passenger Radial ECOPIA EP300 Tyre. EP300 is positioned as next generation ecotyre that offers low rolling resistance and superior wet grip performance while delivering an extended wear life. Through the innovative design concept and engineering solutions adopted, EP300 revolutionizes and redefines the concept of an eco-tyre by bringing it to the next level as embodied in its tagline “When You Want It All”. Demanding Drivers that “Want it all” have now available in the market a product that will fully meet their expectations.

Inherent in the ECOPIA family, EP300 is tested and proven to achieve significant fuel savings of up
to 2 liters1 every full tank compared with conventional tyres. In tests comparing EP300 to previous
ECOPIA generation 2 , the results demonstrate that the new technologies and design concept
adopted for EP300 help to achieve an improved fuel savings, while offering drivers additional
travelling distance of up to 11.2 km3 per tank and a superior wet grip performance for a safer drive.

1 Figure shown is calculated based on the test results by TUV Rheinland Chassis Dynometer Test according to UNECE-R83 and UNECE-R101. Vehicle: Toyota Camry 2.0G, Tyre Product: Firestone TZ700 Tyre Size: 215/60R16, Inflation Pressure: 230 kpa, Drive Condition: Urban (City). Actual savings may vary based on driving, road conditions, load and proper tyre maintenance.

2 Previous ECOPIA generation refers to ECOPIA EP200.

3 Figure shown is calculated based on the test results by TUV Rheinland Chassis Dynometer Test according to UNECE-R83 and UNECE-R101. Vehicle: Toyota Camry 2.0G, Tyre Product: ECOPIA EP200 Tyre Size: 215/60R16, Inflation Pressure: 230 kpa, Drive Condition: Urban (City). Actual additiona l travelling distance gained may vary based on driving, road condition, load and proper tyre maintenance.

*All tests referred to in 1 & 3 were conducted using the same test driver.

“EP300 was developed not only by Bridgestone Technology, but also from consumer’s experience on Ecopia EP100A and EP200,” commented Jo Takekawa, Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. “With the improvised fuel savings, safer wet grip and long lasting key features, the new Ecopia EP300 is aims to deliver the best driving experience to meet consumer’s expectations in “I want it all”.

Fuel Efficiency

Fuel Efficiency
EP300’s low rolling resistance brings fuel efficiency to the next level. This contributes to daily fuel savings and less CO2 emissions, reducing the vehicle’s environmental footprint. Compared to previous ECOPIA generation, EP300 offers even further savings by traveling up to an additional up to 11.2 km per full tank.

Superior Wet Grip
EP300 features enhanced NanoPro-TechTM with a new polymer that provides enhanced wet grip due to an increased contact area that grips wet road surfaces with higher frictional force at the micro-level. In addition, the new tread pattern contributes to antihydroplaning performance, better handling and reduced noise.

Superior Wet Grip
Long Lasting

Long Lasting
Deeper lug depth on the tyre shoulder is designed to strengthen durability and increase wear resistance. EP300 features new tread design to better control tyre deformation and provide long lasting tyre life through a uniform wear pattern.



Advanced Tread Pattern Design

Advanced Tread Pattern Design

Sizes Available

ECOPIA EP300 is available in 13 different sizes and will be available progressively in Asia Pacific markets soon. For more information, please visit Bridgestone authorized dealer

RIM SIZE L.I S.S
15 195/50 082 V
195/55 085 V
185/60 084 V
195/60 088 V
205/60 091 V
175/65 084 H
195/65 091 H
205/65 094 V
215/65 096 V
16 185/55 083 V
205/55 091 V
215/60 095 V
17 **215/55 094 V

**Tyre with 4 grooves

Ecopia EP300 Ecopia EP300 Ecopia EP300 Ecopia EP300 Ecopia EP300 Ecopia EP300

Global CSR Commitment

Our Way To Serve

In line with Bridgestone’s refined global CSR commitment “Our Way to Serve”, ECOPIA EP300 supports the Environment by reducing the emission of greenhouse gases. In addition, EP300 enhances the concept of Mobility by providing a more sustainable way to support the way people move, live, work and play.

About Bridgestone

Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tyres and other rubber products. While tyre contributes significantly to Bridgestone Group’s sales worldwide, Bridgestone also manufactures industrial rubber and chemical products, sporting goods, and other diversified products.

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. is an affiliate of Bridgestone Corporation. The company was set up in April 2000 with the aim of providing exceptional customer service and to introduce quality products for the benefit of Malaysian consumers. The company offers a wide range of tyres, tubes and flaps for passenger cars, 4x4s, light trucks, trucks & buses as well as industrial & agricultural vehicles and machinery.