Ecopia

Developmental Background

Our planet is crying out for respect. However, there are still many among us who do not think this way. But in the future, we believe those who respect the environment will command their own respect.

Bridgestone understands that decreasing carbon dioxide (CO2) is a key to save our planet and that 87% of a tyre’s CO2 emissions are released during use. That’s why we applied advanced technology to realize a new kind of tyre—one that combines a reduction in emissions with excellent safety performance. Try it for yourself and drive for a better future—for tomorrow, for our children, for our planet.

Fuel efficiency is key in reducing CO2 emissions during driving. When it comes to tyres, lower rolling resistance results in better fuel-efficiency.

You may mistakenly think that lower rolling resistance can be dangerous, leading to less effective braking performance.

Bridgestone’s advanced technology, however, realizes a tyre that combines lower rolling resistance with sustained braking performance. That tyre is ECOPIA. High in quality and environmentally friendly, it is a tyre that embodies our environmental slogan— One Team, One Planet—and an ideal choice for a trendsetter such as yourself.