Press Release

Bridgestone Select Now Opens In Sungai Petani

B-Select Sg Petani

Sungai Petani (23 October 2016) – Tyre technology and tyre safety is of utmost important when it comes to safety and comfort of all Bridgestone customers worldwide. Coming in a very close second is the purchase experience for the customers.

Since its opening 16 years ago, Bridgestone Tyre Sales (Malaysia) Sdn. Bhd., a subsidiary of world’s largest tyre and rubber company, Bridgestone Corporation, has been continuously striving to improve customer’s satisfaction at Bridgestone outlets.

Today, Bridgestone is proud to announce the opening of the 2nd Bridgestone Select outlet (B-Select) in Malaysia, which is owned and operated by SP Wira Tyre & Car Services Sdn Bhd. The opening of the B-Select outlet is a testament to Bridgestone’s commitment to its customers. The new tyre retail and service outlet is a concept store dedicated to “Serving The Best For Your Car”.

“It is a double celebration for SP Wira, as we celebrate our 23rd Anniversary and also the honour of being selected as the only B-Select store for the northern region,” said Dato Liau Sai Chan, the Managing Director of SP Wira Tyre & Car Service Sdn Bhd.

Jo Takekawa, the Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. added : “Bridgestone Select, an entirely new approach to tyre retailing aims to provide premium service through a customer-friendly environment. Unlike the traditional tyre retail stores, B-Select sets itself apart by offering a pleasant and inviting store environment where customers are presented with more user-friendly information and greater transparency in the purchase process in order to achieve higher customer satisfaction.”

First introduced in Australia in 2006, it is now a well-established retail model running successfully in several countries in the region including New Zealand, India, Vietnam, Singapore and South Korea. In our endeavour to provide the optimum blend of selected ideals of ENVIRONMENT | SERVICE | TECHNOLOGY | EXPERIENCE | ASSURANCE – with the latest equipment, technology and the assurance of a global brand which prides itself on superior quality, Bridgestone Select customers is assured of Better purchasing experience.

Bridgestone Select presents clear pricing and explanation on its extensive range of products and services to help customers choose a tyre that suits them and their cars best. Car care services including tyre fitment, balancing, and alignment will also be provided at the store for all types of vehicles ranging from compact cars, normal sedans to super sports as well as vehicles equipped with Run Flat Technology tyres.

While servicing of cars is being carried out by professional technicians, customers may relax in the store’s lounge with the comfort of refreshments and wireless internet connection. With the open concept setting, customers can enjoy the clean and comfortable environment without having to worry about their cars as they will still be able to view the entire process through a glass panel between the lounge and servicing area.

As we celebrate the opening of the 2nd Bridgestone Select store, customers will receive a limited edition B-Select umbrella with purchase of any 4 pieces of Bridgestone passenger tyres or 4x4 tyres from SP Wira Tyre & Car Service Sdn Bhd.

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About Bridgestone

Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tyres and other rubber products. While tyre contributes significantly to Bridgestone Group’s sales worldwide, Bridgestone also manufactures industrial rubber and chemical products, sporting goods, and other diversified products.

Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. is an affiliate of Bridgestone Corporation. The company was set up in April 2000 with the aim of providing exceptional customer service and to introduce quality products for the benefit of Malaysian consumers. The company offers a wide range of tyres, tubes and flaps for passenger cars, 4x4s, light trucks, trucks & buses as well as industrial & agricultural vehicles and machinery.