Potenza Sport

better never settles


For the first time ever, experience how Bridgestone generated art by fusing driving performance data with the power of AI

Bridgestone E8 Commitment to Our Future

For the sake of the Earth, which future generations of children have entrusted in our care. Together with you.


Tyre safety for all drivers

As with just about everything with your car, paying attention and being proactive about tyre safety, are the keys to a safe journey. We’ve got some tips to help you stay safe on the road.

Tyre safety for all drivers
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Bridgestone Potenza Adrenalin RE004

Take to the streets with the new Bridgestone Potenza RE004 and discover the thrill of driving. With amazing handling and high responsiveness in sharp turn-ins, you’ll feel the road more acutely while enjoying greater stability and control. This isn’t just a tyre that’s built for drivers; it’s a tyre that’s built for the drive.

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Bridgestone ALENZA 001

Complement your SUV with the all-new ALENZA 001 to bring out the best in your dynamic driving experience. It is exclusively engineered for SUVs to maximise the performance potential on both wet and dry roads during city driving with confidence and comfort. No matter the journey, ALENZA 001 is designed for power and pleasure.

Bridgestone Turanza T005A

Comfort Above All

The TURANZA T005A is the all-new flagship tyre model of the TURANZA brand, providing you with a quieter, safer and smoother journey.

Bridgestone Run-Flat Technology Tyre

Bridgestone Run-Flat Technology Tyre

Though they first appeared in the mid-1980s, Run-Flat Technology tyres (RFT) are now more popular than ever. With some auto manufacturers making them standard in new vehicles, more consumers are asking about run flats, their advantages, and how using them impacts driving.

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Tyre Talk

Know how run-flat technology tyres work? How do you check the tyre pressure? Tyre Talk is where we dive a little deeper.

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Driver's Essential

From tyre maintenance to driving safety tips, get the basic knowledge you need to keep you moving forward.

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Bridgestone is proud to be a Worldwide Olympic Partner

This Olympic partnership is an opportunity to showcase our company’s commitment to community service, social responsibility, environmental stewardship and sustainability— all tenets of the Olympic Charter and the International Olympic Committee’s Agenda 2020 that mirror Bridgestone’s core values. For over 80 years, Bridgestone has been dedicated to helping customers on their journeys with a passion and innovation delivering reliability, safety and performance. And, from 2014 as an official Worldwide Olympic Partner, we are proudly supporting athletes the world over on their journey to the Olympic Games.

Olympic Partner