Better Never Settles – Bridgestone Debuts POTENZA Sport Tyre


MALAYSIA (November 8, 2021) — Bridgestone today debuts its new flagship POTENZA tyre - POTENZA Sport. Representing the spirit of Better Never Settles, POTENZA Sport is engineered using state-of-the-art tyre technologies and offers superior road holding performance.

POTENZA Sport inherits and enhances key performance characteristics from tyres across the POTENZA family. It sets a new standard in premium and high-end sport performance with its exceptional cornering and straight line stability, offering drivers outstanding control on both dry and wet road conditions.

POTENZA Sport features various new and innovative technologies in tread pattern design, compound and construction. Innovative 3D sipes are applied to the tyre tread pattern design to increase shear stiffness, as well as to improve and enhance braking and abrasion resistance. The compound contains an optimized formula that is combined with innovative mixing technology to improve the tyre’s wet and dry handling performances. Bridgestone also deployed a new hybrid crown reinforcement to maximise tyre stability at high speed. A sporty carcass package is also applied to increase stability and steering response, while optimising rolling resistance.

During the tyre design and development stage, virtual tyre development technology played a critical role in enabling Bridgestone to accurately predict the tyre’s performance without having to physically produce and test it. This has the dual benefits of being more environmentally-friendly due to the reduced amount of resources required, as well as shortening the duration of the development process, accelerating time-to-market.

“Succeeding Bridgestone’s flagship Potenza S007A, the POTENZA Sport is designed to meet the wide range of premium sports sedans and SUVs as well as high performance sports cars’ driver’s needs and expectations by unlocking the performance of their vehicle while keeping them in control.”, commented Michael Chung, Managing Director, Bridgestone Tyre Sales (M) Sdn. Bhd.

POTENZA Sport tyres are original equipment on some of the most prestigious car brands, including the Maserati MC20 supercar, Lamborghini Huracán STO, BMW 8 series, amongst others.

POTENZA Sport currently available in 16 different sizes ranging from 18 to 19 inches and can be purchased from Bridgestone Authorized Dealers. For more information on Potenza Sport and dealer’s contacts, please visit




Bridgestone Potenza series

Apart from the new Potenza Sport, the Potenza series has had a long history and been well received amongst consumers. The Potenza Adrenalin RE004 is just another example of a performance tyre from the same series that provides excellent handling on dry and wet roads. This was launched in 2020 and available from 15 to 18 inches. Don’t just take corners. Rule them. For more information on Potenza Adrenalin RE004, please visit


About Bridgestone Tyre Sales (Malaysia) Sdn. Bhd.

Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility. In Malaysia, Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. offers a wide range of tyres for passenger cars and commercial vehicles, as well as industrial and agricultural vehicles. The company aims to provide exceptional customer service and quality products that deliver social value and customer value. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.