1 Aug 2021, Malaysia - Bridgestone is proud to introduce its new ECOPIA H/L 001 tyres, specifically designed for SUV drivers who desire a balance between safety, long wear life and fuel efficiency. This new generation eco-tyre reflects the craftsmanship of Bridgestone, the expert with over 20 years’ experience in developing high performing eco-tyres customized to demanding drivers who “want it all”.


Developed using Bridgestone’s advanced technologies and compounds, ECOPIA H/L 001 builds on the success of EP850 to provide confidence-inspiring wet handling and braking performance, an optimized contact patch that results in long lasting tread life, and rolling resistance to enhance fuel efficiency and cost savings. The tyres also provide SUVs with a smooth and comfortable ride experience. 


“ECOPIA H/L 001 is a low rolling resistance tyre designed for SUVs without compromising on safety or comfort,” commented Michael Chung, Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. “Through our market feedback, key attributes of SUV drivers’ when evaluating tyres are grip, wet performance, wear life and comfort. ECOPIA H/L 001 is a tyre that excels in all these fields with the added bonus of fuel savings.”


Safer Wet Grip

ECOPIA H/L 001 is designed with improved chamfered design that provides enhanced wet grip due to a flat contact point that grips wet road surfaces with higher frictional force.

In addition, the new tread pattern contributes to anti-hydroplaning performance with better handling. 


Long Lasting

Deeper lug depth on the tyre shoulder is designed to strengthen stiffness in the tyre and increase wear resistance. ECOPIA H/L 001 features a new tread designed to prevent tyre deformation and provide long wear life.