Bridgestone brings ENLITEN® technology to motorsports through tires using 63% recycled and renewable materials


- Bridgestone is supplying tires developed with recovered carbon black, recycled oil, rice husk silica and other recycled and renewable materials to teams at the Bridgestone World Solar Challenge (BWSC)*1.

- This initiative will mark the first use of the company’s ENLITEN® technology-equipped tires in motorsports competition.

- Bridgestone’s support of the BWSC and sustainable motorsport initiatives showcases the “Energy” and ”Emotion” values of the Bridgestone E8 commitment.


(Tokyo, August 29, 2023) – Bridgestone today announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tires developed using 63% recycled and renewable materials. The tires, which are custom-designed to meet the unique challenges of the 3,000 kilometer across Australia, mark the first use of the company’s new ENLITEN® technology in motorsport competition.

Bridgestone has always endeavored to support safety in motorsport where drivers are repeatedly challenged under extreme conditions and situations. The company maintains immense pride and passion, and a relentless commitment to the evolution of technology, production, logistics, brand power, and talent development through motorsport. Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023 and keeps the endeavor to support sustainable global motorsport.


1. "ENLITEN®": Bridgestone’s new technology for premium tire design in EV era