Bridgestone POTENZA Sport Driving Experience
Sepang International Circuit, Malaysia
MALAYSIA (August 15, 2023) — Bridgestone Tyre Sales Malaysia Sdn. Bhd. (Bridgestone Tyre Malaysia) debuted its flagship POTENZA tyre – POTENZA Sport in November 2021, engineered using state-of-the-art tyre technologies to deliver superior road holding performance.
At the recent Bridgestone Potenza Sport Driving Experience event held at Sepang International Circuit, an exhilarating showcase of performance and innovation took centre stage as journalists and Bridgestone dealers were given the unique opportunity to immerse themselves in a dynamic and comprehensive tire experience. This exclusive event featured an array of engaging challenges designed to highlight the remarkable capabilities of the Bridgestone Potenza Sport tyres.
Participants were invited to put these high-performance tyres to the test through a series of meticulously designed trials, including dry braking, wet braking, dry handling, and an adrenaline-pumping slalom challenge. Each of these tests was carefully crafted to demonstrate the three core Unique Selling Points (USPs) that the Bridgestone Potenza Sport tyres offer.
Firstly, the high-speed stability of the tyres during cornering and straight-line driving was a standout feature that left participants in awe. As they navigated corners with precision and tackled straightaways with confidence, the tyres showcased their ability to maintain optimal contact with the road, delivering a sense of control and stability even at high speeds. This particular aspect of the tyres resonated deeply with participants, as it directly contributed to an enhanced driving experience, both on winding roads and open highways.
Secondly, the Bridgestone Potenza Sport’s exceptional braking performance left an indelible impression on everyone present. During both dry and wet braking challenges, participants witnessed the tyres' swift and consistent responsiveness as they brought vehicles to a halt with ease. This superior braking capability not only ensures safety but also instills a sense of confidence in the driver, knowing that the tyres can deliver reliable stopping power in various conditions.
Lastly, the remarkable wet performance of the Bridgestone Potenza Sport proved to be a standout feature of the event. Participants marveled at the tyres’ ability to maintain traction and grip even on slick surfaces, highlighting their superior handling and control in wet weather conditions. This feature addresses a critical concern for drivers, as wet roads can often be challenging to navigate, and the tyres' outstanding wet performance mitigates potential risks and elevates overall driving confidence.
“The Bridgestone POTENZA Sport Driving Experience event underscores Bridgestone's unwavering commitment to delivering uncompromising performance and driving pleasure," says Michael Chung, Managing Director, Bridgestone Tyre Malaysia. "Through this event, we aim to demonstrate how POTENZA Sport embodies our dedication to pushing the boundaries of what's possible on the road."
The event also provides a tantalizing glimpse into Bridgestone's tyre innovation roadmap, which includes an exclusive insight into the company's vision for the future of high-performance tyres, setting the stage for continued excitement and innovation.
Collectively, the event left participants genuinely impressed with the Bridgestone Potenza Sport’s remarkable performance across all test categories. The event not only showcased the technical prowess of these tyres but also provided an immersive experience that allowed journalists and dealers to connect with the brand's commitment to innovation and excellence in tyre manufacturing. As participants left the event with a newfound appreciation for the Bridgestone Potenza Sport tyres' high-speed stability, exceptional braking performance, and remarkable wet performance, it became evident that these tyres have the potential to elevate driving experiences to unprecedented levels.
About POTENZA Sport:
POTENZA Sport provides drivers exceptional control across a range of road conditions, be it in the wet or dry, ultimately enhancing driver’s confidence and capabilities. Featuring new and innovative technologies in tread pattern design, compound and construction, POTENZA Sport has increased shear stiffness on its pattern design with improved and enhanced braking and abrasion resistance. Optimized compound formula with innovative mixing technology improves the tyre’s wet and dry handling performances.
During the tyre design and development stage, virtual tyre development technology played a critical role in enabling Bridgestone to accurately predict the tyre’s performance without having to physically produce and test it. This has the dual benefits of being more environmentally-friendly due to the reduced amount of resources required, as well as shortening the duration of the development process, accelerating time-to-market.
POTENZA Sport tyres are original equipment on some of the most prestigious car brands, including the Maserati MC20 supercar, Lamborghini Huracán STO, BMW 8 series, amongst others.
POTENZA Sport is available from 18 to 22 inches and can be purchased from Bridgestone Authorized Dealers. For more information on Potenza Sport and dealer’s contacts, please visit www.bridgestonetyre.com.my
Bridgestone Potenza series
Apart from the new Potenza Sport, the Potenza series has had a long history and has been well received amongst consumers. The Potenza Adrenalin RE004 is just another example of a performance tyre from the same series that provides excellent handling on dry and wet roads. This was launched in 2020 and is available from 15 to 18 inches. Don’t just take corners. Rule them.
For more information on Potenza Adrenalin RE004, please visit: https://www.bridgestonetyre.com.my/en/tyre/potenza-re004
About Bridgestone Tyre Sales (Malaysia) Sdn. Bhd.
Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility. In Malaysia, Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. offers a wide range of tyres for passenger cars and commercial vehicles, as well as industrial and agricultural vehicles. The company aims to provide exceptional customer service and quality products that deliver social value and customer value. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
