Bridgestone Highlights EV Tyre Technology At Malaysia

Autoshow 2025 In Partnership with MG Motor Malaysia

·       Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. was invited as the featured speaker by MG Motor Malaysia at the Malaysia Autoshow 2025, reinforcing its position as a trusted mobility partner in the EV space.

·       Bridgestone Turanza T005 EV, the Original Equipment (OE) for the all-electric MG4 EV, was showcased as part of the brand’s commitment to advancing sustainable, high-performance EV tyre solutions.

·       Interactive Tyre Talk sessions conducted by Bridgestone Sales & Technical Service representatives engaged the public on EV tyre technology and tyre maintenance best practices, supporting the Bridgestone E8 Commitment toward energy efficiency and next-gen mobility.

Serdang (21 May 2025) – Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. (hereinafter, Bridgestone) was invited by MG Motor Malaysia to be the featured speaker at the Malaysia Autoshow 2025, held at MAEPS Serdang over the weekend. This strategic collaboration provided Bridgestone an ideal platform to highlight its cutting-edge electric vehicle (EV) tyre solutions, particularly the Bridgestone Turanza T005 EV, which serves as the original equipment for the MG4 EV—a key model in MG’s expanding electric vehicle portfolio.

Equipped with the Bridgestone Turanza T005 EV featuring ENLITEN technology and an 18-inch rim, the tyre’s design aims to offer uncompromised performance, safety, and environmental sustainability, and aims to meet the demands of modern electric driving without trade-offs.

Key product attributes include:

• Optimised Energy Efficiency: The tyre’s lighter weight and re-engineered structure significantly reduce rolling resistance, enabling improved electric range and enhanced energy efficiency per charge.

• Superior Wet and Dry Grip: Innovative three-dimensional groove technology, coupled with a unique tread pattern and optimal depth design, ensures excellent traction and stability on both wet and dry surfaces.

• Enhanced Driving Comfort and Handling: The precise distribution of contact patches across the tyre’s footprint delivers balanced pressure and consistent road contact, resulting in smoother, more controlled driving performance.

• Sustainable Innovation: From reduced rolling resistance to lower CO₂ emissions throughout the tyre’s lifecycle—including its production and use—this tyre supports environmentally responsible driving without compromising safety or durability.

BRIDGESTONE TURANZA T005 EV with ENLITEN technology as Original Equipment for MG4 EV

During the three-day event, Bridgestone’s Sales & Technical Service representatives conducted a series of Tyre Talk sessions at the MG booth. These sessions focused on the technology behind the Turanza T005 EV with ENLITEN technology, as well as Tyre Care and Maintenance. The talks drew interest from car enthusiasts, EV owners, and prospective buyers, helping to enhance public understanding of the critical role tyre performance plays in electric mobility.

This partnership with MG Motor Malaysia further strengthens Bridgestone’s reputation as a trusted OE tyre supplier for leading automotive brands—especially in the rapidly growing EV segment. It also aligns with the Bridgestone E8 Commitment*1, and contributes to the values of “Energy:  Committed to the realisation of a carbon neutral mobility society” and “Efficiency: Committed to maximising productivity through the advancement of mobility.”

*1 The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

About Bridgestone Tyre Malaysia:

Bridgestone Tyre Sales (M) Sdn Bhd is the Malaysia-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Subang, the company employs approximately 45 people and offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Bridgestone Corporation:

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

Bridgestone Asia Pacific, India, China SBU (Strategic Business Unit) at a Glance