Redefining Premium Comfort: The New Bridgestone TURANZA 6 Delivers Quieter and Smoother Rides, Making Every Road Your Comfort Zone

 

  • - The Bridgestone TURANZA 6 redefines comfort and performance for passenger cars, offering advanced noise absorption, vibration reduction, and superior wet grip for a quieter, smoother, and more confident ride.
  • - Powered by ENLITEN™ technology, the tyre offers significant improvements in its performance while addressing evolving market needs with longer wear life and reliable performance.
  • - Designed with sustainability in mind, the Bridgestone TURAZA 6 reduces CO2 emissions by 16% during production and 13% during use versus its predecessor, reflecting Bridgestone’s commitment to circular economy and carbon neutrality.

 

Subang Jaya, Malaysia (1 August 2025) – Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. (hereinafter, Bridgestone Malaysia) proudly introduces the Bridgestone TURANZA 6, its premium flagship tyre that redefines comfort for passenger cars. Designed to elevate journeys, the Bridgestone TURANZA 6 transforms every ride into an ultra-sensorial experience. With advanced technology for road noise and vibration absorption, it offers an exceptionally quiet and smooth ride, making it equally suited to the demands of all conventional and electric vehicles (EVs).  The Bridgestone TURANZA 6 ensures that every road becomes your comfort zone.

 

Innovative Design with cutting-edge ENLITEN™ technology

Developed in response to customer feedback, the Bridgestone TURANZA 6 prioritizes quietness, ride comfort, and wet grip as key performance improvements. The tyre builds on the success of the popular TURANZA T005A and incorporates groundbreaking innovations in compound, tread pattern, and tyre shape to meet the evolving needs of modern drivers. Its substantial performance enhancements, powered by Bridgestone’s ENLITEN technology, include an 8% reduction in noise levels and an 8% increase in ride comfort, delivering a quieter and more comfortable ride. The tyre has also benefitted from a 14% improvement in wet grip for increased handling confidence in challenging conditions.*1 Bridgestone’s proprietary ENLITEN technology enables ultimate customization*2 by addressing the evolving needs of the market with a unique value proposition, while simultaneously enhancing the core performance attributes demanded by Bridgestone Malaysia consumers, such as longer lasting wear life and better fuel/energy efficiency. 

Engineered to be EV-Ready

The Bridgestone TURANZA 6 is also designed to meet the specific demands of EVs. Its low rolling resistance extends battery life and addresses range anxiety concerns, while its enhanced wear tolerance combats the increased weight and torque of EVs. Additionally, reduced noises ensure a more comfortable driver experience, complementing the near silent operation of EVs. These features make the Bridgestone TURANZA 6 more versatile tyre than its predecessor, delivering exceptional performance and comfort for all types of passenger cars.

A Commitment to Sustainability

Bridgestone has placed sustainability at the core of its management and business, striving to realize its vision of ‘Toward 2050, Bridgestone continues to provide social and customer value as a sustainable solutions company.’ In line with this vision, the Bridgestone TURANZA 6 was developed with sustainability in mind. Compared to its predecessor, the tyre reduces newly sourced raw material usage during production and extends its wear life, resulting in a 16%*3 reduction in CO2 emissions at the raw material stage. Its improved rolling resistance decreases energy consumption while driving, leading to a 13%*4 reduction in CO2 emissions per kilometer during the use stage. The Bridgestone TURANZA 6 exemplifies Bridgestone’s dedication to advancing its unique Sustainability Business Model*5 that links business with efforts to realize carbon neutrality and a circular economy across the value chain, from the ‘produce and sell’ and ‘use’ of products to their ‘renewal’ to raw materials.

 

“In line with Bridgestone Group’s Mid Term Business Plan (2024-2026), we are further focusing on value creation, strengthening our premium passenger car tyre segment under the concept of ‘Create Good Tyres.’ As part of this journey, we are excited to introduce the new Bridgestone TURANZA 6 with our cutting-edge ENLITEN technology,” said Michael Chung, Managing Director of Bridgestone Malaysia. “This new flagship tyre combines exceptional performance with sustainability-focused features, showcasing Bridgestone’s dedication to advancing safety, innovation, and environmental responsibility in the premium tyre segment. We are confident that the Bridgestone TURANZA 6 will change what drivers can expect of a luxurious, comfortable, and quiet driving experience.”

 

The Bridgestone TURANZA 6 will be available in Malaysia from 1st August 2025 with a wide coverage of sizes from 14 to 21 inches for passenger cars. In conjunction with the launch of the new Bridgestone Turanza 6, we’re excited to introduce an exclusive sales promotion at Bridgestone authorized dealer stores, running from 1st to 31st August 2025.  During this promotional period, customers who purchase four (4) Turanza 6 tyres in a single receipt will receive a limited-edition 2-in-1 convertible pillow blanket (while stocks last).  Visit www.bridgestonetyre.com.my to check out the participating stores and terms & conditions.

 

Building on its legacy of innovation in the premium tyre segment, Bridgestone continues to deliver products that enhance the driving experience while contributing to the realization of the Bridgestone E8 Commitment.*6 Through innovation, safety, and sustainability, the Bridgestone TURANZA 6 supports drivers with reliability, comfort, and peace of mind, reinforcing Bridgestone’s dedication to mobility solutions that move the world forward.

 

*1 Testing was conducted on a Toyota Camry 2.5G Sport AT 2022 equipped with 215/55 R17 TURANZA 6 tyres. The vehicle, with a total weight of 1,550 kg, carried a load of 4.59 kN (front) and 2.99 kN (rear), with an inner pressure of 240 kPa (front and rear) and rim size 17x7.0J. Passenger weight (driver + passenger) was an additional 60 kg. The test was performed under sunny weather conditions at 33°C at the Thai Bridgestone Proving Ground.

 

*2 “ultimate" described above refers to the company's goals as an organization.

 

*3,4 These calculations are based on a comparison between 215/55 R17 TURANZA T005A and 215/55 R17 TURANZA 6 tyres.

Raw material stage: The calculation was conducted using example values from the Tyre LCCO2 Calculation Guidelines Ver.3.0.1 issued by JATMA (3.04 kg-CO2e/kg per 1000km.)

Use stage: CO2 emissions during the use stage were calculated according to the Product Category Rule (Tyres) v.3.05 issued by UL Solutions. Functional unit: per 1000km.

 

*5 In 2020, the Bridgestone Group announced its sustainability business framework and is working to establish a unique Sustainability Business Model that links its business with efforts to realize carbon neutrality and a circular economy across the value chain, from the “produce and sell” and “use” of products to their “renewal” to raw materials. Please refer to the Bridgestone 3.0 Journey 2023 Integrated Report for more information. https://www.bridgestone.com/ir/library/integrated_report/

 

*6 The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

 

 

About Bridgestone Tyre Malaysia:

Bridgestone Tyre Sales (M) Sdn Bhd is the Malaysia-based subsidiary of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Subang, the company employs approximately 45 people and offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

 

About Bridgestone Corporation:

Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

 

Bridgestone Asia Pacific, India, China SBU (Strategic Business Unit) at a Glance