Mission and Values

Bridgestone's founder Shojiro Ishibashi endeavored to create a company dedicated to "serving society with superior quality." This is what we strive for every day.

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TECHNOLOGY LEADERSHIP

Bridgestone is a world leader in developing innovative tire technologies. Our continuing investment in research and development has resulted in game-changing new products, like fuel-efficient tyres with that enhance fuel economy and safety innovations like our next-generation run-flat tyres.

QUALITY PRODUCTS

Bridgestone manufactures world-class tyres for nearly every kind of vehicle, from a kart tyre that stands only 10 inches high to a 13-foot-tall giant radial for earth-moving equipment. In addition, Bridgestone is also recognised internationally for producing a variety of other products, including building and industrial materials, natural rubber, and industrial fibers and textiles.

COMMUNITY INVOLVEMENT

It has been a remarkable 5 years journey for Bridgestone Malaysia to become the main sponsor in supporting the NSCM’s marquee event, Relay For Life Kuala Lumpur 2019. Relay For Life is a franchised event from the American Cancer Society (ACS) to promote cancer awareness, which runs in over 20 countries across the globe. Bridgestone Malaysia had contributed RM90,000 of sponsorship this year and active staff participation further contributed additional RM3,990.

The Bridgestone Essence

The Bridgestone Essence, our corporate philosophy, guides us to build not just better products, but better communities:

  • Integrity and Teamwork

    We believe in adhering to moral and ethical principles in all our actions. This emphasis on integrity fosters a company culture that respects a diversity of skills, backgrounds and life experiences.

  • Creative Pioneering

    We never settle for the status quo. We’re constantly challenging ourselves to develop new innovations that will respond to customer needs and further benefit society.

  • Informed Decision-Making

    We believe in investing the time and effort necessary to verify facts. We use these observations to make informed decisions that lead us to the best possible outcomes.

  • Thorough Planning and Decisive Action

    Our commitment to excellence drives us to consider all options and the full range of possibilities before determining a course of action. Then, we move forward without hesitation.